Business Model You: A One-Page Method for Reinventing Your Career by Tim ClarkMy rating: 4 of 5 stars
This book develops the idea of the Business Model Canvas (BMC)* to a more personal level. Through simple theory and relatable case studies, authors managed to explain how to use a business model canvas as a personal (career) model canvas. It is aimed at the professionals who aim for growth or reinvention both in an organization or in freelancing.
I am a freelancer myself with no management background, so this book finally managed to explain to me how I could apply the BMC to my own professional practice and growth. It gives structure to any career or project and explains it in the language any literate professional could understand. In addition to that, the book provides few simple tools for professional self-reflection and points to common mistakes people make. I would recommend the book to someone who is trying to re-imagine their professional lives, or to those who are stuck in a dissatisfying professional situation - the book does not just offer simple answers like "drop your job and start a startup" or "turn your hobby into a career" but shows some smart ways to readjust in one's current position, to prove one's value to the organization, or to pitch one's services to a client.
*a tool presented by Strategyzer.com platform and also defined in other books by the same authors at www.strategyzer.com/books
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